Increasing Your Restaurant’s Bottom Line: Desserts & Specialty Beverages Pt 2.

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One of the ways to increase your profits and bottom line is to sell more to each customer each time they visit you. Selling desserts is an excellent way to do this.

Desserts are not just about sweet, heavy, fattening treats. When your guests say no to dessert because of the calories or heaviness, think dessert beverages. Think beyond the simple teas & plain coffees they can have at home. Give than occasion to splurge. Think beyond the brandies, cordials and standard dessert wines, be creative. There are thousands of creative recipes online for dessert beverages that say WOW! Discover a select few of those special ones and make them your own.

In the summertime think special chilled alcoholic and non alcoholic frosty and fruity deserts. Iced coffees & teas. Specialty Lemonades, cranberry and cider drinks.

In the colder months, think specialty spiced mulled desserts based on fruit ciders and juices, with or without fruit mixed in. They can be brewed up quickly and easily. Many are designed to be refrigerated overnight, it intensifies their flavor. They can be refrigerated for days and then quickly microwaved in seconds for serving hot when requested.  They can be made non-alcoholic and have liqueurs added to them only if requested.  It is always easier to justify a higher price when alcohol is involved. These beverages are truly versatile.

There are hundreds of hot and iced specialty tea and coffee drinks that are light and delicious. They can be alcoholic or non alcoholic. They can have spices, flavorings and fruit added to create truly unique offerings.

Dessert does not have to be fattening.  And teas have an added advantage of a very healthy image. Not at all the image of a fatty, sinful dessert choice.

If you serve families, having an adult specialty beverage or dessert and a non alcoholic version available especially for the kids will make them feel just like an adult too. Just be careful you don’t mix them up upon serving. Often designing them to be finished at the table can help avoid confusions.

Even heavy desserts can be modified to meet dietary requirements like gluten free. If you have special dietary offerings like gluten free entrees, do you offer those diners special gluten free desserts? Individuals with dietary restrictions often are the first to jump at dessert options that meet their special restrictions. They welcome the opportunity to feel free again from having to be so much more careful than everyone else. Give them a reason to say “YES”, instead of “I wish I could, but…”

Can’t afford your own pastry chef? There are many local bakers that will gladly design and make a signature dessert for your exclusive use. You can even add some excitement and drama by finishing it yourself at the table by adding that last special flourish by drizzling special sauces on it, adding garnishes, or shaved chocolate to it at the guest’s table to give it your  own unique signature touch.

And remember, it is much easier for your wait staff to sell that dessert and increase your bottom line if you use your website, social media, email and visual stimulation to pre –sell your customers.

lemon blueberry sweet tea1Partners In Profit helps you use the web to increase your bottom line.

(716) 759-4429 & (772) 675-3149

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What caused the recent Internet outage

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The attack that interrupted major portions of the internet recently was made possible by a newly released malware called “Mirai”.  It can infect security cameras, DVRs, cable & DSL routers, any devices connected to the internet like your printers, lights, thermostats, locks, not just your smartphone and your PC. It could even theoretically infect your new car. It allows the cyber criminals to use your internet connected devices to attack and cripple selected websites and servers on the Internet.

Why it was so easy to hack the cameras that took down the web

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Partners In Profit helps you choose, install, upgrade & protect your PCs.

(716) 759-4429 & (772) 675-3149

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Email Security

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If like me you recently received a notice from Yahoo that your accounts were among the 500 million accounts that they allowed to be hacked, please reset your password. And please read this excerpt from our Partners In Profit website about Email Security.

http://www.helpmeus.com/computersecurity.htm

Email Security  –  Using Web Based Email Safely

Do not reuse usernames and passwords. If one PC or account is compromised, all your accounts can be compromised.

Consider multiple email/chat usernames –

Have a main account where you connect with friends, social networking, politics etc. but never use it for purchases or financial transactions. You can give this out freely.

Do not mix business and pleasure. Keep them separate.

Consider having one exclusive account where you ONLY perform financial transactions.

Always use an exclusive username and password here. Never link that account to social networking sites like Google+, Facebook, LinkedIn.

Consider throw away accounts, and use them when you are unsure of those you are dealing with.  Email accounts are generally available free from Microsoft, AOL, Yahoo, Google etc.

Often your Internet Provider (Time Warner, Verizon, Etc.) gives you free accounts. (but remember, you loose these if you change Internet providers, so don’t use them as your main account)

Create an exclusive account for on-line purchases. Unfortunately many security threats come from merchants who don’t value security highly enough and your information can be stolen. Eg: The Sony Gaming Fiasco, LinkedIn, eHarmony, Heartbleed, Target, Ebay  all have  suffered data breaches.

Using Credit Cards for Online Purchases

Consider using a special service from your Bank or Credit Card Provider that creates a temporary virtual credit card alias linked to your account for online purchases, if they are available. Eg:” Safeshop” from Bank of America, Citibank’s “Virtual Account Numbers”, Discover Card’s “Secure Online Account Numbers”. Tell your bank you want such a service if they don’t already provide it. Don’t trust vendors, merchants and credit card possessors to keep your information secure.

Partners In Profit helps you choose, install, upgrade & protect your PCs.

(716) 759-4429 & (772) 675-3149

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